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Salesforce Certified Platform User Experience Designer Sample Questions (Q201-Q206):
NEW QUESTION # 201
A UX Designer wants to understand the mental model of employees who have requested a new internal community, The brief specifies what the employees should be able to do on the site, but the designer needs to suggest a suitable architecture.
Which technique should be used?
Answer: A
Explanation:
Card sorting is a technique that helps UX designers understand the mental model of users and how they organize information into categories. Card sorting involves giving users a set of cards, each with a piece of information or a feature, and asking them to sort them into groups that make sense to them. The designer can then analyze the results and identify patterns, similarities, and differences among the users' categorizations. Card sorting can help the designer suggest a suitable architecture for the new internal community, based on how the employees think about the site's content and functionality.Card sorting can be done in person or online, using tools like OptimalSort or UserZoom1.Reference:
[Salesforce Certified User Experience Designer Exam Guide], Section 2.1: Conduct user research
[UX Designer Certification Prep: User Research], Unit 3: User Research Methods
[Prepare for Your UX Designer Credential], Trailmix: User Research
[Card Sorting: A Definitive Guide]1
NEW QUESTION # 202
Cloud Kicks' Sales team needs in-App Guidance for key functions and processes so they can maximum their time.
In which three ways should a UX Designer customize the Salesforce Help Menu to meet this request/ Choose 3 answers
Answer: A,C,E
Explanation:
A UX Designer can customize the Salesforce Help Menu to meet the request of providing in-app guidance for key functions and processes for the Cloud Kicks' Sales team in the following ways:
Add links to printable tipsheets or training videos: This can help the Sales team to learn and review the key functions and processes at their own pace and convenience.The tipsheets or videos can be hosted on internal or external websites, and can be added to the custom help menu section in the Help Menu settings1. The links can have descriptive labels and icons to make them easy to identify and access.
Create a just-in-time pop-up content based on new feature rollouts: This can help the Sales team to get familiar with the new features and functionalities that are introduced in the app.The pop-up content can be created using the In-App Guidance Builder2, which allows the UX Designer to define the content type, style, placement, timing, and audience of the pop-up. The pop-up content can include text, images, videos, or links to more resources.
Provide access to specific Trailhead or MyTrailhead content: This can help the Sales team to gain skills and knowledge on the key functions and processes in a gamified and interactive way.The Trailhead or MyTrailhead content can be customized to match the business goals and branding of Cloud Kicks3.The content can be added to the custom help menu section in the Help Menu settings1, or embedded in the app using the Trailhead Component4.
Customize the Help Menu in Lightning Experience
Create In-App Guidance for Your Users
Customize Your Learning Experience with MyTrailhead
Add the Trailhead Component to Your App
NEW QUESTION # 203
Cloud Kicks (CK) allows its partners to manage leads and opportunities. CK's relationship manager has requested that partners are able to quickly browse and see their opportunities segmented by key attributes:
If the opportunity is closing within 2 weeks If it is valued at more than $100,000 Which approach should be used in Experience Builder to enable this?
Answer: C
Explanation:
The best approach to enable partners to quickly browse and see their opportunities segmented by key attributes is to configure a pre-filtered opportunity list view for each key attribute with the partner group. This way, the partners can easily access the list views that show only the opportunities that match the criteria, such as closing within 2 weeks or valued at more than $100,000. Creating a custom Lightning Web Component using a data table for each key attribute (A) might be too complex and time-consuming, and it might not be compatible with the Experience Builder. Allowing each user to create a filter for each key attribute and link to the opportunities list view (B) might be too tedious and inconsistent, and it might not provide a quick and easy way to browse the opportunities.Configuring a pre-filtered opportunity list view for each key attribute with the partner group is a simple and effective solution that leverages the existing functionality of the Experience Builder and the list view component12.Reference:
List View Component | Salesforce Experience Cloud
Create and Edit List Views | Salesforce Help
NEW QUESTION # 204
Cloud Kicks (CK) isgoing to conduct some interviews surveys with users to better understand their Purchasing habits. CK's UX Designer wants to get the most accurate view of customers' purchasing behaviors using these research methods.
Which two response biases should the designer be aware of when interviewing or surveying users?
Choose 2 answers
Answer: A,D
Explanation:
When interviewing or surveying users, the UX designer should be aware of the following response biases that can affect the accuracy of the data collected:
Social desirability bias: This is the tendency of respondents to answer questions in a way that they think will make them look good or conform to social norms and expectations. For example, when asked about their purchasing habits, respondents may underreport their spending on luxury items or impulse buys, or overreport their spending on charitable causes or environmentally friendly products.Social desirability bias can be reduced by ensuring anonymity and confidentiality, using indirect or less sensitive questions, or using implicit measures12.
Recency bias: This is the tendency of respondents to recall and emphasize the most recent events or experiences, rather than the ones that occurred earlier or more frequently. For example, when asked about their purchasing habits, respondents may base their answers on their last purchase or the last month, rather than their average or typical behavior over a longer period of time.Recency bias can be reduced by using specific and clear time frames, using multiple sources of data, or using longitudinal methods34.
1: [What Is Response Bias? | Definition & Examples]
2: [Types of User Research Bias and How to Avoid It in Your UX Design]
3: [Social Desirability Bias: Definition, Examples, and Solutions]
4: [Recency Bias: Definition, Examples, and Solutions]
5: [Recency Bias in User Research]
6: [Social Desirability Bias in Survey Research]
NEW QUESTION # 205
The UX team at Cloud Kicks is examining the user interface of the company's customer-facing portal that runs on Experience Cloud. They want to determine the portal's compliance with recognized standard usability principles.
How should this be accomplished?
Answer: B
Explanation:
A heuristic evaluation is a usability inspection method that involves having evaluators examine a user interface and assess its compliance with established usability principles (or "heuristics"). These heuristics are guidelines or rules of thumb that help identify common usability problems. During a heuristic evaluation, evaluators inspect the interface and identify potential usability issues based on the heuristics. The evaluators then report their findings to the designers or developers, who can use this feedback to improve the interface. Heuristic evaluation is a cost-effective and efficient way to identify usability problems early in the design process. It can be done quickly and does not require large groups of participants.It is particularly useful for identifying problems that may not be detected through user testing or surveys1.
A heuristic evaluation is the most suitable method for determining the portal's compliance with recognized standard usability principles, such as Nielsen's 10 heuristics for user interface design2. These heuristics cover aspects such as visibility of system status, match between system and the real world, user control and freedom, consistency and standards, error prevention, recognition rather than recall, flexibility and efficiency of use, aesthetic and minimalist design, help users recognize, diagnose, and recover from errors, and help and documentation. By applying these heuristics to the portal, the UX team can identify and prioritize the usability problems that need to be fixed.
An intuitive review is a less formal and less rigorous method of usability inspection, where an evaluator relies on their own intuition and experience to judge the usability of an interface. An intuitive review does not follow a set of predefined heuristics or criteria, and it is more subjective and prone to bias.An intuitive review can be useful for getting a quick overview of the interface, but it is not as reliable or comprehensive as a heuristic evaluation3.
User testing is a usability evaluation method that involves observing and collecting data from actual or potential users as they perform tasks with the interface. User testing can provide valuable insights into how users interact with the interface, what difficulties they encounter, and what their preferences and expectations are. User testing can also measure the effectiveness, efficiency, and satisfaction of the interface. However, user testing is not the best method for determining the compliance with standard usability principles, as it does not directly assess the interface against the heuristics.User testing is also more time-consuming, resource-intensive, and complex to conduct than heuristic evaluation4.
NEW QUESTION # 206
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