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NEW QUESTION # 56
Why is it important for every business to allocate funding to investment horizon 3?
Answer: A
Explanation:
Investment horizon 3 is the longest-term horizon that focuses on exploring and developing breakthrough innovations that can create new markets and revenue streams for the business. It is important for every business to allocate funding to investment horizon 3, because it enables the business to anticipate and respond to the changing customer needs, technological trends, and competitive threats, and to secure its future growth and survival. Investment horizon 3 requires a high level of creativity, experimentation, and risk tolerance, but it can also generate a high level of return and differentiation.
Reference:
Horizon Planning: This article from the Scaled Agile Framework explains the concept and purpose of horizon planning, and describes the four horizons and their characteristics, challenges, and best practices.
SAFe's investment horizon model - A synopsis: This article from Medium provides a summary of the SAFe investment horizon model, and illustrates how it can help organizations allocate their resources and manage their portfolio.
Enduring Ideas: The three horizons of growth | McKinsey: This article from McKinsey presents the original framework of the three horizons of growth, and discusses how it can help businesses balance their current and future opportunities and challenges.
NEW QUESTION # 57
The Lean Portfolio Management team is reviewing new work moving through the Portfolio Kanban. Request 1 is incremental innovation and can likely be done by one ART in one PI. Request 2 is a major opportunity impacting multiple stages of the Value Stream, likely requiring the participation of two ARTs over multiple PIs. Which backlog should each request be added?
Answer: D
Explanation:
According to the Scaled Agile Framework, the Portfolio Backlog contains the highest-level portfolio epics, which are large, cross-cutting initiatives that require analysis, approval, and funding by the Lean Portfolio Management (LPM) team1. The ART Backlog contains the features, which are services provided by the system that fulfill stakeholder needs2. Features are derived from epics and are typically implemented by one Agile Release Train (ART) within one Program Increment (PI)3. Therefore, Request 1, which is an incremental innovation that can be done by one ART in one PI, should be added to the ART Backlog as a Feature. Request 2, which is a major opportunity impacting multiple stages of the Value Stream and requiring the participation of two ARTs over multiple PIs, should be added to the Portfolio Backlog as an Epic.
Reference:
Portfolio Backlog: This article from the Scaled Agile Framework explains the purpose, structure, and content of the Portfolio Backlog, and how it is managed by the LPM team using the Portfolio Kanban system.
Features: This article from the Scaled Agile Framework defines the concept of features, their attributes, and their relationship with epics and stories.
ART Backlog: This article from the Scaled Agile Framework describes the role, composition, and management of the ART Backlog, and how it supports the PI Planning process.
NEW QUESTION # 58
What is one strength of qualitative research?
Answer: B
Explanation:
One of the strengths of qualitative research is that it can be applied to a large number of people, as it does not require a fixed sample size or a predefined set of questions. Qualitative research can use various methods, such as interviews, focus groups, observations, or document analysis, to collect data from different sources and contexts. This allows researchers to explore a wide range of perspectives, experiences, and meanings, and to generate rich and diverse insights.
References:
* 23 Advantages and Disadvantages of Qualitative Research
* 5 Strengths and 5 Limitations of Qualitative Research
NEW QUESTION # 59
A company that typically markets to small companies has a growth strategy to sell to larger organizations. The Product Manager is in charge of a new application and must recommend which of the following segments to address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large Enterprise application vendors who sell the app as an add-on module but need to be better integrated into their other applications. Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks are often done in spreadsheets. Competitors are small privately-owned software companies offering desktop-based solutions.
The company already has a good market share in this segment.
What should be the recommendation for the next 12 months?
Answer: B
Explanation:
Segment 1 is the better choice for the next 12 months, because it aligns with the company's growth strategy to sell to larger organizations, and it offers a higher potential value and lower competitive intensity than segment
2. Segment 1 consists of very large companies that have a need for the new application, but are dissatisfied with the current solutions offered by the large enterprise application vendors. This indicates a market opportunity for the company to provide a better integrated and more satisfying solution that can meet the needs and expectations of these customers. Segment 2, on the other hand, consists of small businesses that are already well-served by the company and its competitors, and may not have a strong demand or willingness to pay for the new application. Therefore, segment 2 offers a lower value and higher competitive intensity than segment 1.
References:
* Market Segmentation: Definition, Types, Benefits, & Best Practices: This article from Qualtrics XM provides an overview of market segmentation, and discusses the benefits and best practices of market segmentation for businesses. It also provides some examples and tips on how to segment markets effectively.
* Market Segmentation: Definition, Example, Types, Benefits - Investopedia: This article from Investopedia explains the concept and purpose of market segmentation, and describes the four primary
* types of market segmentation: demographic, geographic, psychographic, and behavioral.
* Market Segmentation: Definition, Criteria and Other Details: This article from Your Article Library provides a comprehensive guide on market segmentation, including its definition, criteria, process, levels, and bases. It also discusses the advantages and limitations of market segmentation.
NEW QUESTION # 60
Which aspect of whole-product thinking captures a Customer's price sensitivity?
Answer: C
Explanation:
The expected product is the aspect of whole-product thinking that captures a Customer's price sensitivity.
Whole-product thinking is a framework that helps to define and deliver a complete solution that meets the Customer's needs and expectations. Whole-product thinking consists of four levels: generic product, expected product, augmented product, and potential product. The expected product is the level that includes the basic features and benefits that the Customer expects from the product, and that determines the Customer's willingness to pay for the product. The expected product reflects the Customer's price sensitivity, which is the degree to which the Customer's behavior is influenced by the price of the product.
References:
* Customer Centricity - Scaled Agile Framework
* Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of ...
* Pricing Sensitivity: Meaning, Calculation & Strategy | Qualtrics
* Which aspect of whole-product thinking captures a Customer's price ...
NEW QUESTION # 61
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